Palette
Packaging
Brand Identity
Palette aims to make high‑quality tea accessible and convenient for everyone. The name alludes to the core idea of the brand, a color palette that changes depending on the flavor profile of the product. This straightforward, transparent approach was designed explicitly to stand out from other brands on the shelf.
Brand Assets
The Palette logo system is a simple, adaptable mark that can be applied in a variety of ways. The stroke underneath the sans-serif wordmark can be stretched, extended, or recolored to fit the needs of the project. Colors shown here are the primary color palette, though colors differ from product to product. The primary typeface is Neue Haas Grotesk, Helvetica’s more organic cousin.
Carton Design
One of Palette’s offerings are concentrates sold in cartons. The carton design features a wraparound version of the logo, which also serves as the primary bearer of color. On the opposite side is a diagram showcasing the flavor profile of the product.
Tin Design
Palette’s tins, which hold powders and loose-leaf teas, feature an extended version of the logo circling around the entirety of the label. It features the same diagram on the side for flavor profile, and is finished off with a stick on tag for a hit of color on the lid.
