Brand Identity
Logo Design
Glasmor Festival & Market is a home for alternative rock, post-hardcore, and emo music. The brand identity is a love letter to this counter-culture; playing off of common visual motifs such as a house (frequently on album covers ↗), lo-fi printing methods, and experimental typography.
Brand Assets
The Glasmor logo, a house, is inspired by many of the album covers coming out of the genres this festival celebrates. It is also a nod to house shows, which were and still are hugely important for smaller local bands. Typography consists of a clean adaptable sans-serif in Neue Montreal and a lanky, eerie serif in Editorial New. Colors are mostly off-black and white, with Kelly Green and Raspberry Pink to support.
Collateral Items
All collateral items were designed to be printed in one color, meaning each design comes with three versions: black, green, and pink. This mimics lo-fi production methods such as screen printing which have been used for decades in underground music.
Poster Design
The lineup poster is a prime example of all of these elements. Like the other collateral items, it comes in three different colors, making each one a little extra special. Typography leans more experimental, with letterforms being squished and distorted to create an uneasy feeling. High contrast one-color images fill out the bottom quarter to show off the location of the festival.
