Brand
Co-Creator
The Arizona Queer Archives is a self-described ‘Archival Learning Space’ hosting curated exhibitions on queer history at Tuscon's UofA. The AQA came to Northern Arizona University's VisualDESIGNLab, where myself and two colleagues provided an entire identity redesign.
Brand Assets
The Arizona Queer Archives logo system is typography based, being comprised of a sans-serif “Arizona” and “Archives,” and a serif “Queer.” Colors include an off-black, off-white, and three accent colors: Pink, Indigo, and Amber. These accents allude to printed media, which is built off of the CMYK model. Zine-inspired collage patterns give a tactile feel to the identity and hark back to the very history the AQA was built to preserve.
Collateral Items
Collateral was designed to compliment the physical, exhibitionary nature of the AQA. Paper textures and rips help build the bones of each layout, and play nicely with the established patterns and typography. Photographs of artifacts from AQA exhibits are often at the forefront of each design. This approach allows viewers to get a sense of what organization before ever stepping foot into an exhibit.
The Arizona Queer Archives brand identity redesign was done as a part of my time interning at NAU’s VisualDESIGNLab. Learn more about the AQA here ↗.
